The role of chief marketing officer (CMO) is one of the most important roles in an organization. In addition to developing new products and determining pricing strategies, the CMO is also responsible for the overall brand direction. This position is often referred to as the "face" of the company. Many companies have more than one CMO. This post has a wide range of responsibilities. Here are the qualifications to become a CMO:
The job of a CMO is complex and combines both business and marketing skills. As the face of a company, a CMO oversees the image of the company in the marketplace and develops future market approaches. The CMO may also oversee public relations and other external affairs. A few companies have separate departments for this purpose. Some are in charge of all of these aspects. In addition to managing all of the above functions, a CMO may oversee product development, public relations, and distribution chain management.
While the CMO position is highly coveted, it is important to know the job responsibilities of the position. If the CMO's responsibilities are too limited, they will quickly get frustrated with the role and leave the company. Unfortunately, this type of position has the highest churn rate of any executive position. According to one study, only 22% of CMOs stay for more than three years. As such, the role of the CMO is crucial to the success of a company.