1.5: Eddie Shleyner: Every conversation starts with a good hook

By Jeffrey Pena February 3, 2022 1 mins read 5173 Views

Curiosity, exclusivity, brevity, and promise. These are the four nouns Eddie Shleyner keeps top of mind whenever he writes a subject line. As the..

1.5: Eddie Shleyner: Every conversation starts with a good hook

Curiosity, exclusivity, brevity, and promise. These are the four nouns Eddie Shleyner keeps top of mind whenever he writes a subject line. As the founder of VeryGoodCopy.com - a copywriting blog and newsletter boasting some 31,000 subscribers - it's safe to say that Eddie knows a thing or two about how to write a hook that will start a conversation.

This episode of Conversation Starters focuses on the importance of a good hook. Because whether it's the opening line of a movie, the first sentence in a book, or the first message from a chatbot, those first few words are critical to determining how long your audience engages with your brand.

The Highlights:
(2:53) What is VeryGoodCopy.com?
(3:55) How Eddie thinks about writing a great subject line
(11:57) How to keep people reading past the subject line
(16:14) Email subject lines vs. blog headlines: What’s the difference?
(17:16) Using an element of surprise in subject lines
(18:58) The importance of promising value in your content
Check out all of Eddie's copywriting tips at https://www.verygoodcopy.com/.

Learn more sales and marketing tips from Sammi at https://now.drift.com/drift-sales-tips.

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