Marketing The unexplored relationship between money, content and creativity January 15, 2022 2 mins read 176 Views On the new episode of The Marketing Companion, creative genius Jay Acunzo and I explore the relationship between creativity and money. This is a.. Read More
Advertising 12 Media KPIs That You Should Track November 1, 2021 10 mins read 158 Views Are you tracking the most important media KPIs? Probably not. In their “Media KPIs That Matter” report, the ANA revealed that most advertisers are.. Read More